Start free. Scale when it works.
Free means the visibility report and a 7-day trial that takes no card — not a permanently crippled tier. After that you pay for the two things that actually cost us money: the clients you run, and a pool of tracked questions you spend wherever the fight is.
Every tracked question is put to ChatGPT, Google AI Overviews and Perplexity automatically, and new or changed results are confirmed with three samples before a number is allowed to move.
Published prices. No sales call. Cancel from Account, any time.
- 1 client workspace
- 75 daily-checked questions
- Automatic tracking across ChatGPT, Google AI Overviews, and Perplexity
- Checked daily, automatically
- WordPress publishing and exports
- 7-day free trial
- 10 client workspaces
- 25 daily-checked questions per client
- Automatic tracking across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot
- Checked daily, automatically
- White-label client reports
- 5 team seats
- 7-day free trial
- 20 client workspaces
- 25 daily-checked questions per client
- Automatic tracking across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot
- Checked daily, automatically
- White-label client reports
- Unlimited team seats
- Priority support
Structure scoring, schema, llms.txt and every export format are on every plan. Solo and Pro open with a 7-day trial and no card; Agency starts as a paid plan.
Prices are USD, per account, per month. Every cost behind the product is in dollars — the model providers, the search APIs, the hosting — so the price is in dollars too, rather than an exchange-rate bet priced into your renewal.
Twenty clients, about $37 each.
Per-brand tools price per brand, so client eleven costs what client one did. We price the account: the workspaces come with the plan, and the question pool moves to whichever client is in a fight this month.
Agency, $749 across 20 client workspaces, each with its own 25 daily-checked questions. A client in a fight takes a $25 question pack for another 25; the one already winning never subsidises it.
Pro, $399 across 10 client workspaces, each with 25 daily-checked questions, and white-label reports included rather than sold back to you as an add-on.
Seats run one on Solo, 5 on Pro and unlimited on Agency. A seat costs us nothing, so another strategist in the account is never a line item. Growth is priced in the open too: an extra client is $39 a month and brings its own 25 questions.
Arithmetic on the published prices: $749 divided by 20 client workspaces, $399 divided by 10. Your real number is the plan price divided by the clients you actually run.
Four engines on Pro and Agency. More, per client.
ChatGPT, Google AI Overviews and Perplexity run on every plan, for every client, at no extra charge. The other four are switched on for the clients that need them. Pro and Agency include Microsoft Copilot as a core engine; on Solo it is a $9 per-client add-on.
| Engine | Price | What it adds |
|---|---|---|
| Claude | $29 | Puts every one of that client’s tracked questions to Claude as well, stored and scored like the rest. |
| Gemini | $9 | Gemini answers directly, which is a different surface from the AI Overviews block on a results page. |
| Google AI Mode | $9 | Google’s conversational search mode, tracked separately from AI Overviews because it answers differently. |
| Microsoft Copilot | Included on Pro & Agency · $9 on Solo | The assistant built into Windows, Edge and Microsoft 365, answering from the Bing index rather than Google’s. A core engine on Pro and Agency; Solo can switch it on per client. |
Per client, per month, on top of the plan — switched on and off from that client’s own settings. They are priced per client because that is how they cost us: the add-on engines across twenty clients is real provider spend, and burying it in the tier price would charge the clients who do not need them for the ones who do.
Every ceiling, in writing.
The cards price two meters because two is what an agency counts. Everything else is a documented fair-use ceiling rather than a surprise, and here they all are — no call required to read a number.
| Included | Solo$99/mo | Pro$399/mo | Agency$749/mo |
|---|---|---|---|
| Client workspaces | 1 | 10 | 20 |
| Daily-checked questions | 75, one brand | 25 per client | 25 per client |
| Engines included | 3 core | 4 core | 4 core |
| Refresh cadence | Daily; Perplexity weekly | Daily; Perplexity weekly | Daily; Perplexity weekly |
| Add-on engines, per client | Claude, Gemini, Google AI Mode and Microsoft Copilot | Claude, Gemini and Google AI Mode | Claude, Gemini and Google AI Mode |
| Competitors tracked per client | 5 | 5 | 5 |
| Question fan-out depth | 2 | 3 | 4 |
| Content clusters per month | 15 | 45 | 100 |
| Pages per cluster | Up to 12 | Up to 24 | Up to 24 |
| Site-health pages per scan | 100 | 200 | 200 |
| Site-health pages per month | 1,000 | 5,000 | 15,000 |
| Generation models | Haiku, Sonnet | Haiku, Sonnet | Haiku, Sonnet |
| Opus, on your own key | |||
| WordPress publishing and exports | |||
| White-label client reports | — | ||
| Team seats | 1 | 5 | Unlimited |
| Priority support | — | — | |
| Free trial | 7 days, no card | 7 days, no card | Paid from day one |
Fair-use ceilings, documented rather than hidden: the two meters on the cards are what you buy, and these are the limits behind them. Full definitions live in the docs. “3 core” is ChatGPT, Google AI Overviews and Perplexity; “4 core” adds Microsoft Copilot, included on Pro and Agency. ChatGPT, Google AI Overviews and Copilot are checked daily; Perplexity refreshes weekly (its per-check cost is several times the others, and the trade keeps every plan honestly priced). Opus runs only on an Anthropic key you supply, because on ours a single account could outspend its own plan.
Running clients?
One account holds every client workspace, the question pool spreads across all of them, and the report goes out under your name. The economics, the onboarding and the pitch weapon are on the agencies page.
Doing it in-house?
One brand, tracked and defended automatically, from $99 a month. No retainer, no quarterly deck, and nobody between you and the answer AI is giving your buyers.
What people ask before they pick.
Is there a free plan?
No — and we would rather say that than ship a tier too small to answer anything. Two things are free: the visibility report, which runs on your real domain and costs nothing, and a 7-day trial of Solo or Pro that takes no card. When a trial ends the account becomes read-only rather than deleted: your workspaces and tracking history stay exactly where they are until you subscribe.
How are questions counted?
Per client. Every client workspace carries its own daily-checked allowance — 25 on Pro and Agency, 75 for Solo’s single brand — and a $25 question pack deepens any one client by another 25. That is the honest shape of the cost: a question costs us money every day it is checked, so the allowance lives where the checking happens, and a client in a fight pays for its own depth.
Does it really check every day?
Yes. Every question is checked every day on ChatGPT, Google AI Overviews and — on Pro and Agency — Microsoft Copilot, with no rotation and no partial sweeps: the plan allowances are sized so the daily sweep always fits. Perplexity refreshes weekly on a fixed day per client, because its per-check cost runs several times the other engines and pretending otherwise would be priced into your plan. Every result in the dashboard carries its own checked date.
What is a cluster?
One generation run: a set of pages built around a topic, written only from sources the platform retrieved and verified first. Solo runs 15 clusters a month at up to 12 pages each, Pro 45 at up to 24, Agency 100 at up to 24. Publishing is gated — an unsourced claim or a dead citation stops the publish rather than shipping quietly.
Why are the extra engines priced per client?
The add-on engines are Claude $29, Gemini $9, Google AI Mode $9, and Microsoft Copilot $9, per client per month, on top of the plan. Pro and Agency include Microsoft Copilot as a core engine; on Solo it is a $9 per-client add-on. They are per client because that is how they cost us to run: enabling them across twenty clients is real provider spend every month. Bundling them into the tier price would charge every client for engines only some of them need, and you would pay for it whether you switched them on or not.
Can I bring my own AI key?
Yes, for content generation: add an Anthropic key in Account and generation runs on your key, which is also the only way to run Opus. Tracking always runs on our provider accounts and is included in the plan, so there are no tracking keys for you to manage or rotate. Stored keys are encrypted at rest.
Can I cancel or change plan?
Any time. Billing runs on Stripe — upgrade from this page, and manage or cancel from Account through the Stripe billing portal. Cancelling leaves the account read-only rather than wiping it, so the history is still there if you come back.
I install through the Shopify App Store. What do I pay?
The same three plans at the same prices, billed by Shopify instead of Stripe. The app maps a Shopify subscription onto this plan catalog, so a merchant on Pro gets exactly what this page says Pro is — there is no separate Shopify tier with different numbers.
Why are the prices in USD if you are a UK company?
Because every cost behind the product is in dollars — the model providers, the search APIs, the hosting. Pricing in pounds would mean pricing an exchange-rate position into your renewal, and that is the kind of thing that comes back as a surprise increase. You are billed in USD and your card handles the conversion.
Ready to price it against your client list?
Start the 7-day trial with no card — or measure one client for free first and pick a plan once you have seen the gap.