See who AI names instead of your client.
The client and the rivals they chose, ranked on the same answers: visibility, share of voice, sentiment and position. Share of voice in AI answers, across ChatGPT, Google AI Overviews, Perplexity and Copilot.
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What is AI share of voice? In plain words.
AI share of voice is your client’s share of the brand mentions in the answers you track. Inciteful works it out for each run: the client’s named answers, over those plus every mention of its rivals. It shows who AI recommends instead, and how far ahead they are.
It answers the first thing a client asks: who is being recommended instead of us?
- ChatGPT
- Google AI Overviews
- Perplexity
- Copilot
- ClaudeGeminiGoogle AI ModeAdd-ons
Open any competitor. See the questions they win.
The questions they win, and where you stand on each.
One rival at a time: their trend against yours, their visibility by engine, and the sources that power them.
- Up to five competitors per client
- Your state on every question they win
- “Ask the agent” from any of them
Your competitors, or every brand AI named.
A toggle switches from the rivals you chose to every brand the answers mentioned, so a newcomer cannot stay hidden.
- Platform names like Shopify are kept out of the rival set
- A website counts as one business
Rivals scored on the same answers.
- 01
Choose the rivals
Setup suggests competitors for the client’s market. You pick three to five.
- 02
Read every answer for brands
The brands each answer names are extracted, so rivals are scored on the same answers as your client.
- 03
Work out the share
Run by run, and only over runs where that extraction completed.
- 04
Open a rival
Their trend against yours, the questions they win, and the sources that power them.
Every client has its own board. And its own rivals.
- Across the roster
- Rivals are chosen per client, up to five for each, so no two boards are the same.
- In the pitch
- A prospect report uses the same measurement, rivals included.
- In the monthly report
- Share of voice against the competitors the client chose.
PlanOn every plan.See pricing
Questions about share of voice, answered plainly.
What is AI share of voice?
AI share of voice is your client’s share of all the brand mentions in the AI answers you track: the client’s named answers, divided by those plus every mention of the rivals being compared.
How is share of voice worked out?
Per run. The client’s named answers are divided by the client’s named answers plus rival mentions. It only counts runs where the extraction of rival brands completed, so a half-read run cannot move it.
What is the difference between visibility and share of voice?
Visibility asks how often your client is named at all. Share of voice asks how the mentions are split between your client and its rivals. A client can be named in most answers and still hold a small share if rivals are named more often.
What does a share of voice of 100% mean?
That rivals were measured and none of them was named. The page says so when it happens, so a perfect score is never mistaken for missing data.
Can I see brands I did not choose as competitors?
Yes. A toggle switches from your chosen competitors to every brand the answers named. Platform names such as Shopify or WordPress are kept out of the rival set unless you choose to treat one as a competitor.
How many competitors can I track?
Five per client, on every plan.
How does an agency use it?
To show a client who is being recommended in their place, question by question, and to pick the rival worth studying first. Opening a rival shows the questions they win and the sources behind them.
