Inciteful tracks the questions your buyers actually type, checks them automatically across ChatGPT, Google AI Overviews and Perplexity, and stores every answer it reads — so “are we in the answer?” stops being an argument in a meeting and starts being a number with a date on it.
7-day trial, no card. No tag, no script, nothing to install on the client’s site.
Every tracked question, on every surface, with the date it changed — and a headline that excludes branded questions so the number survives being shown to a client.
ChatGPT
Google AI Overviews
Perplexity
Claude, 
Gemini, Google AI Mode and Microsoft Copilot are add-ons from $9 per client per month — switched on for the clients that need the extra surface, not billed across a roster that doesn’t. Pro and Agency include Microsoft Copilot as a core engine; on Solo it is a $9 per-client add-on. See the plans and add-ons.
Not a screenshot and not a CSS drawing of one. Switch the engine filter and every figure re-computes; open a competitor to focus them across the table and the charts; expand a cited domain down to the exact pages behind it. The tabs across the top are the same views the app ships.
This category does not have a shortage of dashboards. It has a shortage of numbers anyone can source. Every rule below costs us a bigger-looking chart, and every one of them is why the chart survives the moment a client asks where it came from.
One unbranded visibility score, plotted per run against the previous window and split per engine. That split is the point: “Perplexity names us, ChatGPT doesn’t” is a brief you can act on, where a single blended average is a shrug.
You and the competitors you chose, in one sortable table: visibility, share of voice, sentiment on a 0–100 scale, and average position. Not the whole internet — the five rivals the client actually loses deals to, which is the board a client recognises.
Every tracked question sits in a stage — researching, comparing, or ready to buy — and each stage carries its own named rate. Strong on “what is”, absent on “best for”, is a different problem with a different fix, and it is invisible in a single average.
Every checked answer is stored and filterable by engine, verdict, topic and question, with the text there to read. When a client asks where a figure came from, you open the answer, and the meeting moves on.
How the answers describe you, scored 0–100 from the answers themselves, per brand and per topic — with an em dash where there is not enough evidence to score rather than a comfortable middle.
The domains an assistant leaned on to build the answer, typed and expandable to the exact pages cited. This is where “why does it keep naming them?” gets a concrete answer you can go and work on.
Your questions grouped the way buyers ask them, with the gap surfaced as a topic to build rather than a list of strings. Share of Voice takes the same data further, rival by rival.
The refresh is daily, automatically, on every plan — and that number is the one the compute budget behind the plan actually funds. Tracking is fully automatic — there is nothing to trigger — and a lightly-used question pool cycles faster than a full one, because the tracker paces itself inside the budget.
Scan the client’s site and Inciteful proposes the buyer questions worth tracking, grouped by intent. Keep what matters, delete what doesn’t, add your own.
Each tracked question runs against every assistant that client is entitled to, and the full answer is stored — not a score derived from one and thrown away.
New and changed results are re-sampled three times and aggregated with a confidence band, so one unusual answer never moves a client’s chart.
Scores, rankings and stage rates update together, deltas are against the previous equal window, and the evidence stays one click behind every figure.
Rank tracking answers a question buyers have stopped asking. This is the same client conversation, run through both tools.
| What the client wants to know | Classic rank tracker | Inciteful |
|---|---|---|
| Did the assistant name us? | Not measured | Recorded per question, per engine, per run |
| Who did it name instead? | Not measured | Your chosen rival set, ranked in the same table |
| What is the evidence? | A position number | The stored answer text, filterable and readable |
| Would the same check say the same thing again? | One result per check | Three samples on new and changed results, with a confidence band |
| Where does it look? | One search engine’s results page | ChatGPT, Google AI Overviews and Perplexity as standard; four more per client |
| How is the brand being described? | Not applicable | Sentiment 0–100, read from the answers themselves |
| What do I hand the client? | A ranking export | A white-label report under your name, on Pro and above |
Comparison is with classic rank-tracking tools as a category, not with a named product; capabilities in the right-hand column are Inciteful’s as of August 2026. Named comparisons, with dates on every row, live on Compare.
Daily, automatically, on every plan — there is no manual check to run, and nothing to remember. Checks pace themselves inside each plan’s compute budget, so a lightly-used question pool cycles through even faster than the headline cadence.
ChatGPT, Google AI Overviews and Perplexity on every plan. Claude, Gemini, Google AI Mode and Microsoft Copilot are add-ons enabled per client from $9 per client per month, so an agency pays for the extra surfaces only on the clients that need them. Pro and Agency include Microsoft Copilot as a core engine; on Solo it is a $9 per-client add-on.
Because a brand almost always gets named in answers about itself, and counting those inflates the number you put in front of a client. Branded questions are tagged and still tracked — you can look at them deliberately — they simply never set the headline.
Three states rather than one: recommended, where the answer names you; in sources, where the assistant read your page but named somebody else; and not found. The middle state is where most of the work is, because it means the page is reachable and the answer still went elsewhere.
No. There is no tag and no script — the answers are collected from the assistants themselves, so tracking starts as soon as a client has a domain and a question set. Connecting Search Console later adds the rank-versus-answer view, but nothing depends on it.
Every client carries its own daily-checked allowance: 25 questions per client on Pro and Agency, 75 for Solo’s single brand. A $25 question pack deepens any one client by another 25, so the client in a fight pays for its own depth and nobody else’s reporting thins out.
Start a 7-day trial, no card. Or get the free report and see who AI names in your category before you decide.