Know who AI names. Question by question.
The questions your client’s buyers ask, put to the AI engines, with every answer stored as evidence. AI visibility tracking across ChatGPT, Google AI Overviews, Perplexity and Copilot, for every client you run.
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What is AI visibility? In plain words.
AI visibility is how often AI assistants name a business when its buyers ask them a question. Inciteful measures it as the share of answers, in the latest completed run, that recommend your client by name. Questions that already contain the client’s name are left out, so the number shows discovery, not recognition.
For an agency it is the headline number in the client report, and the one a rank tracker cannot see.
- ChatGPT
- Google AI Overviews
- Perplexity
- Copilot
- ClaudeGeminiGoogle AI ModeAdd-ons
Every answer ends one of three ways. We record which.
Named is not the same as cited. A page can be read and the business still left out.
Named
The answer recommends your client by name.
For same-day appointments in Bristol, Harbour Dental is the most consistently recommended.
Counts toward their visibility
Read, not named
The engine used their page as a source, then recommended a rival.
Clifton Smiles offers Sunday appointments and a weekend emergency line.
The near miss, and the fastest win
Not found
The answer was built without them.
Redland Dental and Whiteladies are regularly named for whitening.
Needs a page worth citing
The same answers, read by journey, source, sentiment and rank.
Where in the journey are they being missed?
Each question carries a buyer stage, so a strong headline cannot hide a stage the client is losing.
- Discovering, comparing, choosing
- The weakest question is named at each stage
- Branded questions are shown on their own strip
Topic by topic, where they lead and where they trail.
Every question belongs to a topic, so the same answers show the client’s place in the source lists per topic and per engine, and the topics they trail with who holds them.
- Average position per topic, on each engine
- Leading or trailing, with who holds the topic
- #1 is the first source listed; lower is better
Which pages does AI actually read?
Every source an answer cites, typed by what it is, with the pages your rivals get and your client does not.
- Owned, competitor, review, social and more
- The exact pages cited, not just the domains
- A gap view of sources only rivals have
Not just whether, but how they are described.
A score from 0 to 100, only where there is tone evidence. No evidence shows no score, never a made-up middle.
- Described favourably, neutrally or with caveats
- Head to head with rivals scored in the same answers
- Mark a brand fact as wrong and it feeds the fix list
Ranking on Google, missing from the answer.
Connect Search Console and see the queries where the client ranks but AI does not cite them.
- One read-only permission, per client
- Optional: it never blocks a first result
From a buyer’s question to a verdict you can show.
- 01
Choose the questions
Setup reads the client’s site and proposes buyer questions by topic and stage. You pick the set to track.
- 02
Put them to the engines
Each question goes to each engine. The full answer and its sources are stored.
- 03
Confirm what changed
New, changed or contested results are asked three times, and the majority stands.
- 04
Read the verdicts
Every answer ends as named, read but not named, or not found. The score is worked out from them.
One number per client. The same way for all of them.
- Across the roster
- Every client’s latest visibility on one page, ordered by what needs you.
- In the pitch
- A prospect report shows the same number for a company that is not a client yet.
- In the monthly report
- The headline tile, the trend, and the answers that flipped to named.
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Questions about AI visibility, answered plainly.
What is AI visibility?
AI visibility is how often AI assistants such as ChatGPT name a business when people ask them questions in its market. Inciteful reports it as named answers over all answers in the latest completed run, with branded questions left out.
How does Inciteful measure AI visibility?
It puts the questions your client’s buyers ask to each AI engine, stores every answer with its sources, and records whether the client was named, read but not named, or not found. New or contested results are asked three times and the majority is kept.
What is the difference between being named and being cited?
Named means the answer recommends the business in its own words. Cited, which we call read, means the business’s site is among the answer’s sources. A site can be read and the business still left out, so the two are kept apart everywhere.
Which AI engines does it cover?
ChatGPT, Google AI Overviews and Perplexity on every plan, with Copilot included on Pro and Agency. Claude, Gemini and Google AI Mode can be added per client, and so can Copilot on Solo.
Why are branded questions left out of the score?
A question that already contains the client’s name will almost always name them, which flatters the number. Those questions are still measured and shown on their own strip, but they never enter a headline rate.
How is it different from rank tracking?
A rank tracker reports a position on a results page. An AI answer has no positions: it names a few businesses and cites a few sources. AI visibility measures whether your client is one of them.
How does an agency use it?
As the number that opens the client conversation. It sits at the top of the dashboard and the white-label report, with the change since the previous run and the questions behind it.
