We measure how AI decides who to name.

A rank tracker can tell you where a page sits on a results page. It cannot tell you whether ChatGPT named you, named a competitor, or named nobody at all — and that conversation is now happening thousands of times a day without a single line in anyone’s analytics.

The uncomfortable part is that the answer changes. Ask the same question twice and the assistant may name a different set of brands. Anything that treats one answer as the truth is selling confidence, not measurement.

Inciteful tracks the questions your buyers ask, checks them automatically across ChatGPT, Google AI Overviews and Perplexity, and stores every answer as evidence. It shows your share of the answer space against the competitors you chose, which sources the assistants leaned on, and where nobody is being named yet.

Then it closes the gap: content generated only from sources it retrieved and verified, behind a gate that refuses to publish an unsourced claim or a dead citation.

• New and changed results are confirmed with three samples, not one lucky answer.
• Headline scores exclude branded questions — a brand that names itself proves nothing.
• Where a dimension is not measurable, the product says so instead of drawing a zero.

Inciteful exists to understand how AI assistants choose knowledge.

That sentence is the mission, and it is also the roadmap: every tracked answer is stored as an observation, so what we can explain about AI recommendation gets deeper every day the platform runs.

Inciteful is built and run by George Kershaw-Rae, its founder, in the United Kingdom. Being founder-led shapes the product in ways worth stating plainly: prices are published, the trial needs no card and no call, and the roadmap is what one team can genuinely ship — not a slide of logos.

Registered name	Inciteful Ltd
Company number	17400405 (England and Wales)
Registered office	128 City Road, London, EC1V 2NX, United Kingdom
Based	United Kingdom
Team	Founder-led
Contact	hello@tryinciteful.com
Elsewhere	LinkedIn