Google AI Overviews
How AI describes them. Not just whether it does.
A score from 0 to 100, built only from answers that carry tone evidence. AI brand sentiment, read from what ChatGPT, Google AI Overviews, Perplexity and Copilot actually say.
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“The workflow is great. We’re not technically minded, so having the Agent able to check site health and assist in executing the changes is incredibly productive for us. We grew call bookings by around 30% in the first month.”
Definition
What is AI brand sentiment? In plain words.
AI brand sentiment is the tone AI assistants take when they mention a business: favourable, neutral, or with caveats. Inciteful reads the tone of each mention in the stored answers and rolls it into a score from 0 to 100, shown only where there is enough evidence to support one.
Being named is not the same as being recommended warmly. This shows how your client is described, next to the rivals in the same answers.
- ChatGPT
- Google AI Overviews
- Perplexity
- Copilot
- ClaudeGeminiGoogle AI ModeAdd-ons
Read it closer
What AI says about them, and what it gets wrong.
Brand facts, and a way to put them right.
The facts AI states about your client, drawn from a stated sample of stored answers. Mark one as incorrect and the correction flows into the client’s AEO Boost.
- Brand perception, attributes and facts
- At most 40 stored answers analysed per pass, and the page says so
By topic, so a strong area cannot hide a weak one.
Sentiment by topic and over time, answering to the same filters as the rest of the dashboard.
- Filter by range, engine and topic
- A topic without enough evidence shows no score
Sentiment by topic0 to 100
Emergency care88
Orthodontics83
Implants79
Whiteningnot enough evidence
Fewer than five observations shows no score. Never a made-up 50.
How it works
A score only where there is evidence.
- 01
Read the tone
Each mention of the client in a stored answer is read for tone.
- 02
Score it, or do not
Mentions roll up to a score from 0 to 100. Fewer than five observations shows no score.
- 03
Compare like for like
Rivals are scored in the same answers as your client.
- 04
Correct the facts
Brand facts come from a stated sample of answers. Mark one incorrect and it goes into the AEO Boost.
In an agency
How they come across. And what to put right.
- When a client asks how they come across
- A score, the split between favourable, neutral and caveats, and the words behind it.
- When AI gets a fact wrong
- Mark it incorrect. The correction flows into the client’s AEO Boost.
- By topic
- So a strong service line cannot hide a weak one.
PlanOn every plan.See pricing
Questions
Questions about sentiment, answered plainly.
What is AI brand sentiment?
AI brand sentiment is the tone AI assistants take when they mention a business: whether they describe it favourably, neutrally or with caveats. Inciteful reports it as a score from 0 to 100, with the share of each.
How is the sentiment score worked out?
The tone of each mention is aggregated into a score from 0 to 100. It appears only where there is tone evidence, with a floor of five observations. Below that, no score is shown.
Why does a topic show no score?
Because there is not enough evidence yet. Inciteful never fills the gap with a middle value such as 50.
Can I compare sentiment with competitors?
Yes. The head to head view scores rivals in the same answers as your client, so the comparison is like for like. A rival without tone evidence shows a dash and the reason.
What are brand facts?
The things AI states as fact about your client, such as prices, opening hours or services. They are drawn from a bounded sample of stored answers, at most 40 per pass, and the page says so.
What happens when AI gets a fact wrong?
Mark the fact as incorrect. The correction flows into the client’s AEO Boost, so putting it right becomes part of the fix list.
Which AI engines does it cover?
ChatGPT, Google AI Overviews and Perplexity on every plan, with Copilot included on Pro and Agency. Claude, Gemini and Google AI Mode can be added per client, and so can Copilot on Solo.
