Inciteful vs Profound: ten clients for $399, or one for $498?
What $89, $399 and $799 buy on Inciteful, next to Profound’s agency pricing: $99 a month, plus $399 a month for each client workspace.
Inciteful states three prices, $89, $399 and $799 a month, each with a stated limit, and up to ten clients on Pro. Profound prices agencies another way: its self-serve Agency Growth plan is $99 a month, and each client workspace adds $399 a month. At list price, one client on Profound comes to $498 a month and ten come to $4,089 a month. Ten clients on Inciteful Pro come to $399.
Profound prices agencies by the client workspace.
Profound’s pricing page splits into a brand view and an agency view. For a single brand there are two plans: a free Trial of 50 prompts run each day for seven days on ChatGPT, Gemini and Google AI Overviews, with limited credits, and an Enterprise plan priced on application. For agencies, Agency Growth is self-serve: $99 a month for the plan, 10 pitch workspaces a month for prospect audits, and a full client workspace at $399 a month each, with $199 a month for five more trial workspaces. Agency Enterprise, like the brand Enterprise plan, is priced on application.
What ten clients cost on each.
On Inciteful, $399 a month is the Pro plan: up to ten client workspaces, 25 tracked questions each, the Agent and white-label reports included. On Profound’s Agency Growth plan, each client workspace is $399 a month on top of the $99 a month plan, and tracks 100 prompts, with 400 Agent credits a month for each client workspace. Three clients come to $1,296 a month and ten to $4,089 a month, at list price. The units differ: Profound meters prompts per workspace, Inciteful meters tracked questions per client.
Agents put content live on a client’s CMS; ours reads and stops there.
Profound’s Agents run research and writing, then connect to a client’s CMS to put approved content live, with a review step first. Inciteful’s Agent, on Pro and Agency, answers only from one client’s own measurements: it never writes a page, and it never puts one live itself. The agency’s own AI coding tool does the writing, through the AEO Boost, and Proof checks the page once it ships.
Both companies document an MCP server.
Profound documents its own MCP server, connecting tools such as Claude Desktop and Cursor to its Agents, prompts and reporting data. Inciteful’s MCP server lets a client’s own AI tool read that client’s measurements and report back, alongside a command line tool and a versioned API, on every plan including Solo. Neither server publishes a page on its own.
See the current numbers before choosing.
Profound’s plan names and limits have moved before and may move again. Run a free report on one client and start a trial to see what is actually included.
Row by row, and the date they were read.
Profound’s column comes from its pricing page, both its brand and agency views, and its own product pages, read on the date below. Where its pages do not state something, this table says that instead of guessing.
| What you are comparing | Inciteful | Profound |
|---|---|---|
| Entry price | $89 a month (Solo) | A free Trial for one brand; Agency Growth from $99 a month |
| What a client costs | $399 a month for up to ten clients (Pro) | $399 a month for each client workspace, on top of the plan |
| Ten clients, at list price | $399 a month (Pro) | $4,089 a month |
| What the client price meters | 25 tracked questions per client, on five engines | 100 prompts per client workspace, on ChatGPT, Perplexity and Google AI Overviews |
| Prospecting a new client | A prospect report, the same measurement, behind a public link | 10 pitch workspaces a month, 25 prompts each, run each day for seven days, extendable |
| White-label client reports | From Pro, $399 a month | Not among Agency Growth’s listed features |
| Agents | Reads one client’s own measurements; never writes a page or puts one live (Pro and Agency) | Writes content and, after a review step, puts it live on a client’s CMS; 400 Agent credits a month for each client workspace |
| MCP server | On every plan: the client’s own AI tool reads its measurements and reports back | Documented; connects Claude Desktop, Cursor and similar tools to Agents and reporting data |
| Seats | 1 on Solo, 5 on Pro, unlimited on Agency | five agency seats on Agency Growth; unlimited on the free brand Trial |
| Exports and API | CSV, Markdown, HTML and JSON-LD exports, plus an API, on every plan | CSV and JSON exports for client workspaces; API access on Enterprise, not on Agency Growth |
| Free trial | 7 days free, on Solo and Pro; Agency is paid from day one | Free for one brand: 50 prompts run each day for seven days on ChatGPT, Gemini and Google AI Overviews, with limited credits |
Profound figures read from its pricing page (brand and agency views), its Agents feature page and its MCP documentation, 25 September 2026. Inciteful figures are the plan details above. Both sets of prices and limits can move.
Questions evaluators actually ask.
We are an enterprise, should we just use Profound?
If the requirements list has SSO, SOC 2 and a named account team on it, Profound’s Enterprise plan is built to answer that list, and Inciteful does not compete on it. Come back when what is needed is ten clients on one plan price, a client report under your own brand, and a plan that starts today.
Can we run both Inciteful and Profound?
Some teams will. Profound covers up to nine answer engines on Enterprise and lets its Agents put content live on a CMS after review. Inciteful gives each client its own tracked questions, an Agent that reads only, and a white-label report from Pro. The two meter different things, so the bills overlap less than two trackers would.
Is Profound really free to start?
Its brand Trial is free: 50 prompts run each day for seven days on ChatGPT, Gemini and Google AI Overviews, with limited credits. It is a trial of the measurement, not a plan for a client roster. For agencies, Agency Growth is $99 a month, with each client workspace at $399 a month.
What does Profound’s Agency Growth plan actually include?
The plan is $99 a month. It includes 10 pitch workspaces a month for prospect audits and five agency seats. Each client workspace is $399 a month, with 100 prompts and 400 Agent credits a month for each client workspace, and there are CSV and JSON exports for client workspaces, with API access on Enterprise, not on Agency Growth.
How is Inciteful’s Agent different from Profound’s Agents?
Inciteful’s Agent, on Pro and Agency, answers only from one client’s own measurements and never writes a page or puts one live. Profound’s Agents research, write and, after a review step, connect to a client’s CMS to put approved content live themselves. They do different jobs: one reads and suggests, the other can act.
How current are the Profound figures on this page?
Every Profound figure was read from its own pricing and product pages on 25 September 2026, the date under the table. Profound’s plans have changed before, so treat its own pricing page as correct if anything here is out of date.
Where these Profound figures come from
Disclosure: this comparison is produced by Inciteful, which competes with Profound. Our own prices and limits come from the plan details above; Profound’s come from its own pages on the date shown. Check Profound’s site for its current figures before deciding.
- Brand Trial: free, tryprofound.com/pricing: 50 prompts run each day for seven days on ChatGPT, Gemini and Google AI Overviews, with limited credits, unlimited seats.
- Agency Growth: $99 a month, tryprofound.com/pricing (agency view): 10 pitch workspaces a month, client workspaces at $399 a month each, five agency seats.
- Enterprise, brand and agency: priced on application, tryprofound.com/pricing: SSO, unlimited data history, dedicated support.
- Agents and MCP: named on Profound’s own pages: its Agents feature and its MCP documentation.
Checked 25 September 2026. Published by George Rae, Founder, Inciteful. Inciteful’s own figures are measured the way our methodology describes.
