Both measure how AI assistants answer your category. The gap is access. Profound publishes two annual-billed plans and routes a second brand, an API key and everything enterprise to a demo. Inciteful publishes three prices and every one of them is self-serve.
7-day trial, no card.
Where you actually sit in the source list an assistant read — not whether you were mentioned, but how far down.
Profound is the deeper measurement estate: AI traffic attribution wired into CDN and analytics platforms, prompt-volume data, up to nine answer engines, SSO and SOC 2 — nearly all of it inside a tailored Enterprise package.
Inciteful publishes three prices — $99, $399 and $749 a month, billed monthly — and every tier is self-serve: three engines from the entry plan (four on Pro and Agency, with Copilot included), per-client daily-checked questions, white-label client reports from $399, and 20 client workspaces at $749 with extra clients at $39.
If your evaluation ends in a procurement cycle, Profound is built for you. If it ends this week with a card and a client roster, the second brand is a plan change here and a demo request there.
Both products measure answers. What separates them is how much of the product you can reach without talking to anybody.
Profound publishes $99 Starter and $399 Growth, both billed yearly, and marks everything above them a tailored package behind “Get a Demo”. Inciteful publishes $99, $399 and $749, billed monthly, cancel any time, on a 7-day trial that takes no card and no call.
Profound’s $99 Starter tracks ChatGPT only — 50 prompts, 1,500 responses a month, one seat. Inciteful’s $99 Solo tracks ChatGPT, Google AI Overviews and Perplexity across 75 daily-checked questions, with one seat and the grounded content engine included.
On Profound, tracking multiple companies is an Enterprise line. On Inciteful the second client is Pro at $399 for 10 workspaces, and the thirtieth is Agency at $749 — about $25 a client a month, with white-label reports included from Pro.
The dashboard below is the real interface, running live. Nothing is gated, blurred or behind a form — change the engine filter, open a competitor, expand a source.
Profound’s column is quoted from its published plan cards and plan-comparison table. Where their public pages do not say, this table says that instead of guessing.
| What you are comparing | Inciteful | Profound |
|---|---|---|
| Published prices | $99, $399 and $749 a month, billed monthly | $99 Starter and $399 Growth, both billed yearly with two months free; Enterprise is a tailored package |
| How you buy it | Self-serve on every tier; 7-day trial, no card, no call | Starter “Get Started”, Growth “Try for free”, Enterprise “Get a Demo” |
| What the entry plan tracks | Three engines, 75 daily-checked questions, one seat | ChatGPT only, 50 prompts, 1,500 responses a month, one seat |
| A second brand or client | 10 client workspaces at $399, 20 at $749 — about $37 a client a month | Multiple companies tracked is listed under Enterprise |
| White-label client reports | From $399 (Pro): a shareable report under your branding | Not listed on the published self-serve plans |
| Seats | 1 on Solo, 5 on Pro, unlimited on Agency | 1 on Starter, 3 on Growth, custom on Enterprise |
| Exports, API and agents | Exports, API v1, a command-line tool and a full MCP server on every plan | Exports: none on Starter, CSV and JSON on Growth. API: Enterprise only |
| Content | Grounded generation with a publish gate: an unsourced claim or a dead citation blocks the publish | Profound Agents, credit-metered at 100 and 400 credits a month |
| Refresh cadence | Daily and automatic, paced by the compute budget behind each plan; new and changed results confirmed with three samples | Daily prompt frequency on all tiers |
| Answer engines | Three core on Solo, four on Pro and Agency with Microsoft Copilot included; add-ons per client a month are Claude $29, Gemini $9, Google AI Mode $9, and Microsoft Copilot $9, the last of those on Solo only | One on Starter, three on Growth, up to nine on Enterprise |
Profound figures read from tryprofound.com/pricing (brands view) on 15 August 2026; their published self-serve prices are the annual-billing rate. Inciteful figures are the live plan catalogue. Prices and limits move — if a row is out of date, email hello@tryinciteful.com and it gets corrected and re-dated.
If the requirements list has SSO, SOC 2 and a named account team on it, then yes, and there is no point pretending otherwise — Inciteful has none of those. Come back when what you need is measurement you can buy this afternoon and report under someone else’s brand.
Some teams will: Profound for edge-log attribution and prompt volume, Inciteful for per-client daily tracking, white-label client reporting and gated content. They meter different things, so the two bills overlap far less than two trackers would.
That is what their pricing page said on 15 August 2026: ChatGPT tracking only, 50 prompts, 1,500 responses a month, 100 agent credits, one seat, billed yearly. Inciteful’s $99 plan tracks three engines across 75 daily-checked questions with one seat, billed monthly.
A tracked question is one buyer question, checked across every engine your plan runs and stored with the answer it produced. Inciteful pools them across the whole account, so the number is your account’s budget rather than a per-client allocation you cannot move.
Daily, automatically, paced inside the compute budget behind each plan — that budget sets the cadence rather than marketing setting it. New and changed results are re-checked with three samples before the number moves, which is where accuracy actually comes from.
Read on 15 August 2026, and the date sits under the table. Where their public pages do not state something, the row says so rather than asserting an absence. If anything here is wrong or has moved, email hello@tryinciteful.com and it is corrected and re-dated.
Start a 7-day trial, no card and no call. Run the free report first if you would rather see the evidence before you decide.