Inciteful vs Otterly.ai: what does full engine coverage cost?
Otterly is cheaper to start and, from Standard, shares one prompt allowance across unlimited workspaces. Inciteful gives every client its own fixed questions.
Otterly is cheaper to start, at $29 a month against Inciteful’s $89, and from Standard it shares one prompt allowance across unlimited workspaces. Inciteful gives every client its own tracked questions and adds Claude, Gemini and Google AI Mode per client rather than per account, so the two price a growing roster differently.
Otterly includes four engines on every plan. Inciteful includes four from Pro.
Inciteful’s five, ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, are on every plan, with Microsoft Copilot a $9 add-on per client. Otterly includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan. Then each adds the rest: Inciteful adds Claude and Copilot once per client at $69 and $9; Otterly adds Claude, Gemini and Google AI Mode per account, priced by tier, from $29 to $439 for Claude alone.
| Comparing | Inciteful | Otterly.ai |
|---|---|---|
| Measurement | Named, read but not named, or not found | Brand mentions tracked per prompt |
| After a gap is found | The Agent reads the evidence. The AEO Boost sends a fix list to your coding tool | A GEO audit with recommendations. Writing stays with you |
| Site checks | Site Health: what blocks AI discovery | GEO audits: robots.txt, bot access, AI readiness, page speed |
| Shipped work | Proof checks each shipped page, before and after | No page-by-page check like Proof described on its pages |
| Team seats | 1 on Solo, 5 on Pro, unlimited on Agency | Unlimited on every plan, including Lite |
| Pricing shape | Per client: Pro is $399 for 10, 25 questions each | Per account: Premium is $489 for 400 prompts, shared |
| All seven engines | $1,179 a month for ten clients on Pro | $1,226 a month on Premium |
| For agencies | Client workspaces, prospect reports and white-label reports on the plan itself | An Agency Partner programme: 150 prompts on Standard and 500 on Premium, pitch workspaces and branded Looker Studio reports for approved agency partners |
Inciteful figures from its current plans. Otterly.ai figures read from its own pages on 25 September 2026. Check its site before you decide.
Otterly starts cheaper, and shares its prompts across workspaces.
Otterly’s Lite plan is $29 for one workspace, cheaper than Inciteful’s Solo at $89, with unlimited seats at every tier. From Standard, its prompts and add-ons are shared account-wide, so ten workspaces draw from one allowance. Inciteful’s Pro instead gives each of ten clients a fixed 25 questions.
Full seven-engine coverage on Otterly’s Premium, 400 prompts shared across the account, comes to $1,226 a month: $489 plus $149 for Gemini, $149 for Google AI Mode and $439 for Claude. On Inciteful’s Pro, ten clients with all seven engines come to $1,179 a month: $399, plus $78 a client for Claude and Microsoft Copilot.
Both ship an MCP server.
Otterly ships an MCP server from Standard, with read tools and write tools, metered by request: 2,000 a month on Standard and 5,000 on Premium. Inciteful’s MCP server lets a client’s own AI tool read its measurements and report back, alongside a CLI and an API. Neither writes or publishes a client’s page: on Inciteful that runs through the Agent and the AEO Boost, and your own AI coding tool.
Where these Otterly.ai figures come from
Disclosure: this comparison is published by Inciteful, which competes with Otterly.ai. Our prices come from our current plans. Otterly.ai’s are read from its own pages on the date below. Check Otterly.ai’s site before deciding.
- Pricing tiers: Lite at $29 a month for 15 prompts, Standard at $189 for 100 and Premium at $489 for 400; Enterprise is custom, starting from 1,000 prompts. ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan. otterly.ai/pricing.
- Add-ons, agencies and MCP: Claude, Gemini and Google AI Mode are paid add-ons, priced by tier: Claude $29 to $439, the other two $9 to $149. 150 prompts on Standard and 500 on Premium, pitch workspaces and branded Looker Studio reports for approved agency partners. An MCP server from Standard, with read tools and write tools. otterly.ai/pricing and otterly.ai/features/mcp.
Checked 25 September 2026. Published by George Rae, Founder, Inciteful. Our figures follow our methodology.
What agencies ask before they switch.
Is Otterly cheaper than Inciteful?
At the entry point, yes: Lite is $29 against Solo’s $89. At ten clients with all seven engines, Inciteful’s Pro comes to $1,179 a month and Otterly’s Premium to $1,226 a month, though Otterly’s 400 prompts are shared across the account rather than fixed per client.
What does full engine coverage cost on each?
On Inciteful, Claude and Microsoft Copilot are $69 and $9 per client, so ten clients on Pro with all seven engines come to $1,179 a month. On Otterly the same three are priced per account and rise with the tier, so full coverage on Premium comes to $1,226 a month.
Does Otterly have an MCP server?
Yes, from the Standard plan, metered by monthly request. It reads brand reports, prompts and citations into an agency’s own tools, and its write tools can create prompts, tags and checks. It does not write a client’s website.
Does Otterly have an agency programme?
Yes. Agencies on Standard or Premium can apply to be Agency Partners, which adds 150 prompts on Standard and 500 on Premium, pitch workspaces and branded Looker Studio reports for approved agency partners. On Inciteful, client workspaces, prospect reports and white-label reports are part of the Pro and Agency plans themselves.
Which has more team seats included?
Otterly does. Its seats are unlimited on every plan, including the $29 Lite tier. Inciteful includes one seat on Solo, five on Pro, and unlimited only on Agency, its top plan.
